10 Tips to Improve Your Public Relations [Infographic]

Everyday small business owners get on the marketing battlefield to try and get their message in front of the right people. They search the internet for the latest & greatest marketing tips that’ll┬ácatapult their business to the masses. It’s all about growing their bottom line, growing their business & evolving as a professional. Today, I…

Building Your Business Brand with Public Relations

Is your message not being heard? Is your brand not being noticed? I bet you have the greatest product in the world. It could even be the greatest product/service in existence? Once it catches on you’ll be compared to Steve Jobs, right? But, if it’s not heard & nobody notices it none of that matters….

The New Business Leadership

At the core of the new business entrepreneur is the inherent ability to put themselves in the target markets shoes. How does the customer perceive their market? How can your new idea for a solution be delivered in an innovative way, so as to be perceived as differentiated by the client? Once you have that…

10 Reasons Why Trade Shows Are Important for Your Business

Trading or buying and selling of goods has been an old practice as far back as the ancient trading route. In recent times, trade shows have become an important form for marketing. Attending it costs time and money especially for small businesses. Therefore, entrepreneurs need to ensure that value is gained from trade shows or…